It’s the number one question on the lips of hype watch lovers all over the world. When will the MoonSwatch be available online? According to a new release from Swatch, it’s bad news.
If it ticks, Luke Hopewell has worn it. A watch expert with years of experience, Luke is the guy in the know when it comes to what to wear when and for whom. His favourite watch is the Omega Speedmaster Professional, but he’s also partial to anything with a crown…
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When the MoonSwatch was released, it was a global sensation. Crowds gathered all over the world outside Swatch boutiques to cop a MoonSwatch in any colour.
It was 2022’s hottest watch, appearing on the wrists of celebs like Ed Sheeran and James Bond himself. And it’s no wonder: it takes the brilliant Omega Speedmaster Professional and makes it accessible to everyone.
There are now 12 models in the range. Each model is named after the “Mission to” that planet, and colours range from black to green, with the planet or star it’s inspired by stamped on the caseback.
The case material is a polymer plastic and ceramic mix called “bioceramic”, and it measures 42mm.
It’s even the same thickness as a Speedmaster Professional, at a hair over 13mm.
As the calendars flipped over to 2023, Swatch was able to catch up with the demand in its boutiques.
These days, Swatch does sell a number of MoonSwatch “Missions” in its boutiques,
But the question still remains: when can you buy the MoonSwatch online? Swatch’s online store offers incredible range and service, so surely its most popular timepiece would become available to buy online at some stage?
At the time, we heard a reliable rumour that the Moonswatch would be available online. Eventually. Buyers would just have to be patient. It was hoped that Swatch would eventually get the new Missions online as soon as it caught up with demand.
But with the release of the new special edition Mission to the Moon – featuring a Moonshine Gold second hand – Swatch has made it definitive. None of the Bioceramic MoonSwatch models will ever be sold online at its store.
Swatch told us through a statement that:
“The Mission to the Moon will not be available to purchase online. Neither [will] the other Bioceramic MoonSwatch watches.”
Sorry folks. The dream is over.
If you want an Omega MoonSwatch – including the new Moonshine Gold special edition – you’ll need to line up in real life with everyone else.
We’ve got everything you need to know about the new Omega MoonSwatch special edition. Even if you have to line up to get it.
Luke Hopewell is the editor and co-founder of Redaktör. He's previously been the Editor of Gizmodo, Founding Editor of Business Insider Australia, Editorial Lead for Twitter Australia and more.